During a digital marketing internship, students will have practical knowledge and hands-on experience in various aspects of online marketing. Here’s what you can expect to learn:
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Social Media Marketing:
- Understand how different social media platforms work.
- Learn to create engaging content for platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Discover the nuances of tone, style, and posting schedules for each platform.
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Search Engine Optimization (SEO):
- Explore techniques to improve website visibility on search engines.
- Learn about keyword research, on-page optimization, and link building.
- Understand the importance of meta tags, alt text, and site structure.
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Content Creation and Copywriting:
- Develop skills in writing compelling copy for ads, social media posts, and blogs.
- Learn to tailor content for different audiences and platforms.
- Understand the impact of storytelling and persuasive language.
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Email Marketing:
- Learn how to create effective email campaigns.
- Understand segmentation, A/B testing, and analyzing email performance.
- Explore tools like Mailchimp, Constant Contact, or SendinBlue.
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Google Analytics and Data Analysis:
- Gain insights into user behavior on websites.
- Learn to interpret data, track conversions, and optimize campaigns.
- Understand metrics like bounce rate, session duration, and conversion rate.
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Paid Advertising (PPC):
- Explore platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Learn to create and manage ad campaigns.
- Understand bidding strategies, ad targeting, and budget allocation.
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Project Management:
- Work on live projects and campaigns.
- Learn to manage timelines, resources, and deliverables.
- Understand collaboration within a team.
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Digital Marketing Tools:
- Familiarise yourself with tools like Google Analytics, Hootsuite, Buffer, and SEMrush.
- Learn how to use them for reporting, scheduling, and analysis
